The Marketing Blueprint
Workshops for Marketers, Combining Purpose, Marketing Excellence and Co-active Strategy
The Marketing Blueprint takes the key principles of the purpose blueprint workshop approachand integrates specialist topics needed for marketing teams.
For most marketers and marketing teams, they recognise that marketing is an imperfect science. Not something that is always well understood across the business and with specialist topics that also need to be addressed in their own right.
Marketing with Impact
Marketing is a unique combination of art, creativity and science. Learning from failures is as much a part of great marketing as success is.
Highly successful marketing teams working in a world of fast moving marketing capabilities need to be able to go after opportunities by taking risks, trying something new, innovating, learning and building on successes.
Marketing leaders and teams need to have a true and agreed sense of what they there for, for their business and for their customers, and the value they will create for both.
Their purpose serves to help them to plan how they will show up, how they will act as a team towards shared outcomes, how they will celebrate the successes and the failures, how they will learn, and what results they will measure themselves by. Equally, it helps them to determine the skills and capabilities they must develop and the areas of investment and divestment.
The Marketing Blueprint will allow you and your team to work together to establish your own roadmap for marketing in your organisation.
Key Elements of the Marketing Blueprint
The Team
Agreed shared team values, representing the team and how you show up.
Typically this will include
- Team Values, Allies, Saboteurs, The Marketing Ways of Working
Marketing Purpose, Business Value
Agreed Purpose and Business Value aligned to Business Needs and Team Shared Values
- Purpose Statement aligned to business context and customer outcomes
- Marketing Value Creation between your Customers & the Business
- Stakeholder Map and what they need to know
Vision, Strategy & Plan
Selected ‘resonant’ perspective for marketing vision & strategy
- Multi-year vision for marketing
- Prioritised strategic actions, investment & divestment decisions
- Overall strategic timeline and immediate short term action plan
- The ‘marketing story’ required to communicate your plan to the business
Making it Happen
Marketing Blueprint workshops can be delivered in a modular approach, with a series of online or face to face sessions with your team. The approach can be customised to suit your pace and timeline requirements, from a fully immersive ‘straight through’ approach, through to regular sessions, together with a mix of online and face to face if required, leading to a fully assembled blueprint
Marketing Excellence
Some of the items that need to be included into the marketing blueprint and roadmap in particular may need a deeper dive into certain marketing specialisms. In this case, specific customisations of the workshops will include a deeper dive into those topics, and the PurposeRocks team working with you may also will bring in additional expertise to assist in those discussions. To find out more, and the explore how this can work for your marketing organisation get in touch.